IMPORTANT INFORMATION Executive Director of a state petroleum marketer association praises LL: "Very important information. Thank you."

UNDERSTANDING THE INDUSTRY “Trilby, thank you for the article sent out by CSP about the state of margins. Only someone with your understanding of this industry could present the facts in the proper perspective. Thank you." -- Retailer, Industry Leader

IMPRESSED! “I will say that I am pretty impressed with the level of detail and the quality of information your company provides. Keep up the good work!” -- regional jobber

GOOD AT NUMBERS “We wanted you to know, you did good on our volumes.” -- Hyper, on Lundberg fuel throughput estimates at client’s sites.

CUSTOMER SERVICE, AN EXTRA MILE “You’re a Life Saver!” – Executive at huge C-store chain needing annual summary of historical data from subscription.

WE'RE PROACTIVE "Thank you for always quickly pushing through our survey change requests, and asking us about improvements when you saw an opportunity." -- fuel pricing executive, refiner.

IT’S FUN TO HAVE A FAN “Just want you to know that I’ve long been a huge fan of you all at Lundberg, and also of your Dad back in the day.” -- fuel pricing executive, refiner.

"Best info out there!" About Lundberg Letter. "Extremely informative. Best info out there and very well written." -- exec with humongous c-store chain.

AWESOME STATION DATA “Your station census data are awesome. Quite helpful with our business decisions.” –- regional jobber

Even Retiring Customers Happy "Thanks for all the help. Mahalo." -- jobber using Lundberg daily wholesale.

OH, BOSH “I must say, you are brilliant.” -- strategic planner, major refiner, end of conference call on Lundberg methodology.

FORCE MAJEURE "Thank you SO much!!" -- Wyoming jobber subscriber, getting extra service from us during Dept. of Energy shutdown.

INSIGHTFUL “The Lundberg Letter is insightful.” -- vice president of a very large retail gasoline chain. More than a newsletter, Lundberg Letter puts out 24 comprehensive studies per year with data carefully sourced.

LUNDBERG IS VERY SUPPORTIVE “Thank you all very much for your support. People at Lundberg have been very supportive.” -- jobber

INFORMATIVE LETTER “Your Lundberg Letter is very informative and tells me what is really going on. There’s too much baloney out there.” -- jobber-supplied dealer, SoCal.

LL 10/18/12: Pacific Oil Conference Redux “Thanks very much for the POC edition – made for great reading – and we already know the story!” –- Jay McKeeman, Vice President, Government Relations, California Independent Oil Marketers Association

GOOD STUFF “Loved your [LL 8/24/12, Tesoro Buying Carson Refinery and Arco Band). The Letter is some of the best stuff written.” -- petroleum equipment supplier.

LUNDBERG LETTER, INDUSTRY INTERPRETER On massive changes in station ownership, branding: "Opinion doesn't matter anyway, only Lundberg's, the true giant of the industry." -- large refiner analyst, about our twice-monthly study series, Lundberg Letter.

Finding "free" or "cheap" pump prices too good to be true? A Midwest cooperative says this: "We tried [consumer-input data], it was free, but it was accurate less than half the time. Where we could line them up against Lundberg, Lundberg was correct 100% of the time. Now we're trying out [fleet-card swipe] data. But I hope we can go back to Lundberg for the quality." We produce accurate prices at the exact sample you need, no missing stations, fuels or brands, all at the time of day you need.

The LETTER Knows! "I enjoyed your report on the J-DTW immensely. Great info because it is what is going on in the market today yet nobody except you seems to know this." -- California dealer re: LL 7/30/12, Growth Update: The Other DTW Class - How is Jobber-Dealer Tankwagon Priced?

SPEECHLESS “I don’t have words to thank you enough for your help. You saved me many hours of work.” -- analyst, national C-store chain, happy with Lundberg’s customer service.

LUNDBERG LETTER IS BEST ON JOBBER POPULATION In the May 3, 2012, issue of TulsaLetter, published by the Petroleum Equipment Institute, the editor and executive VP says: “The April 25, 2012, Lundberg Letter examined the decline in the number of petroleum marketers… It was the best summary I have read on the subject since Lundberg wrote about the subject in 2009.”

ON TARGET “We think the predictions Lundberg Letter [January 4, 2012] makes about the retail gasoline market are right on target.” -- trade association leader.

LOST AND FOUND "Thanks for the quick turnaround," says a refiner in need of some Lundberg historical data lost in an IT glitch.

FLYNN on the Letter "Awesome Trilby!! I am proud to be part of your Letter! Your research on [U.S. gasoline exports] is superb!!" -- Phil Flynn, PriceGroup.com and Fox News petroleum futures analyst, on LL 11/18/11: Lowest Dependency Since '80s: What's Driving U.S. Gasoline Exports?

OUR COVERAGE FLOORS ‘EM “I’m floored!” Our wholesale price discoveries as of 8/22 include some Mobils in counties of So. Cal. already supplied by Circle-K. “I’m shocked our sales people didn’t know it’s happening so soon,” a refining exec tells us. ExxonMobil’s sale of 322 Southern California Mobil outlets to Circle K, announced June 13, is already rocking the market.

WE’RE BLUSHING “By the way, it’s not just the great content in your Lundberg Letter, it’s how you write it. You don’t see good writing very often these days. The Letter is good literature that happens to be something I need to learn from.” -- Gen. Counsel of a large national trade association.

LL IS PERTINENT “Lundberg Letter is a great benefit to me. I have subscribed to [a competitor] for years and find your information to be more pertinent to my market.” -- jobber/cardlock network manager.

THE REAL DEAL "Actually, yours is the only information I trust. You hit the nail on the head every time." -- dealer, So. Cal., about our twice-monthly journal, Lundberg Letter.

WE WORK WEEKENDS “Thanks for the extra survey.” “That was great.” “Thanks so much… super duper.” -- various oil company responses to our weekend coverage of wholesale prices during Libya anti-government violence.

FASCINATING "This report [Energy Detente 11/24/10: Iraq's Emerging Oil Supply Role] was utterly fascinating... You do such great work." -- Daniel Pipes, Director, Middle East Forum.

RAPID RED CARPET SERVICE "Thank you very much for the help with the data request today. The data that I received was exactly what I needed." -- refiner, about custom report from a decade ago. When subscribers need extra service on data they bought from Lundberg, we go the extra mile. Usually, no charge.

IMMENSE JOY “Even at the age of 80 I still enjoy reading the Lundberg Letter immensely.” -- former executive, former oil company (Amoco).

YOU GUYS ! "You guys are awesome!" -- pricing executive on learning that Lundberg staff are also on deck on weekends covering wholesale/DTW price changes when the market is extra hot.

BESTEST "You're the best!" -- marketing executive, major refiner, on Lundberg's daily DTW price coverage.

GOTTA HAVE IT "We can't wait to get our hands on the Lundberg Letter. It seems to be the only reliable source out there." -- independent marketer.

ENERGY DÉTENTE: INFORMING THE BUREAUCRACY "Thank you for giving publisher waiver of copyright for the purpose of our sharing your end-user gasoline, diesel price and tax statistics in a slide presentation to our energy and treasury ministries." -- national oil company official.

TIME’S A WASTIN’ “They used what? Don’t even waste my time!” -- refiner quoting himself discussing non-Lundberg market share methodology.

COOL “Lundberg’s various reports are always being talked about around the water cooler.” -- major oil company.

FOR STARTERS “First of all, I want to say that I really like the reports in your Lundberg Letter.” -- price specialist, large refiner.

OUR HOT NEW "J" CLASS "We have your new "J-DTW" data in our wholesale price survey. Thanks for the quick add." -- major oil refiner.

USE OF LUNDBERG FOR BIDS “We appreciate your prompt response and permission to use [extract of certain Lundberg data] in a slide for this application.” -- marketer submitting bid for joint project.

TRIED AND TRUE STREET PRICES “I’m so glad Lundberg still drives to the station for the street price! I’ve tried other ways, but they’re hit or miss." -- logistics exec, large retail chain.

RETAIL MARKET SHARES “[A competitor’s] market share report was no good. On top of brands missing, the calculations were wrong and the conclusions were compromised.” -- analyst, national chain.

THE LETTER IS TRUE FUN "Your LL on the ampm brand was both accurate and enjoyable, as always." -- a major refining executive.

DTWS, RACKS, BRASS TACKS "You don't find the Lundberg level of customer service very often anymore." -- refiner pricing executive on our daily wholesale moves.

MORE INFO THAN ANYWHERE ELSE! On LL 7/09/09: "Please send me 20 copies of this... You have provided much more information on this topic than any other company... many others are trying to tackle this but to no avail. I'm very impressed with the work you're doing over there. Keep up the good work." -- Harlan Ochs, President, Acorn Petroleum, on: Early Estimates Under a 'Cap and Trade' Law, The Gasoline Price Impact of Carbon Permits.

KUDOS FOR LL "Excellent publication." -- Doug DuBois, Texas Petroleum Marketers & Convenience Store Assoc.

LUNDBERG LETTER "I don't know a single other source for the level of detail that LL provides." -- says a journalist/analyst at a major business periodical.

LUNDBERG LETTER 7/09/09 - Early Estimates, Under a "Cap and Trade" Law: THE GASOLINE PRICE IMPACT OF CARBON PERMITS "Great! You guys always do good work" -- says an association executive. With its single-subject format, interpretative text, and access to LSI statistics, Lundberg Letter is widely considered the most reliable journal of its kind. Need to keep up on current events in your field? Tap Lundberg.

ON METHODOLOGY: "We have to check that [unproofed pump price survey] website company every day to see what somebody claims is our price, because the public comes in expecting that price. It's hardly ever right. It's a big problem when the price they claim we have is way below the truth. I don't know where they even get the price or who the heck is putting it up. -- station manager on retail prices and PR.

GASOLINE PRICES AROUND THE WORLD Bank of Nova Scotia Marketing & Research Manager Nancy Kerr: "We've never seen it anywhere before. It's just terrific." (The Energy Détente Fuel Price/Tax Series, covering domestic gasoline and diesel prices around the world, updated monthly in the Lundberg journal Energy Détente.)

HOT NEW CLASS OF TRADE A U.S. refiner says, "This 76 dealer-jobber buying price in Hawaii is great. Helpful to have this added information." Lundberg has added jobber-served DTWs to its daily nationwide wholesale price surveys, reflecting dramatic changes in station populations that are mined from our census/volume studies.

NEW ATLAS FEATURE "I wanted to let you know I really like the new addition. This [percent that each state is of a each company's total gasoline gallonage] adds interesting perspective to the report." -- says a large refiner.

HEAVY ATLAS "The 2007 Share of Market Atlas looks great, especially the new maps showing the percent that a state is of each company's total sales." -- says a major oil company's sales manager.

ROCKIN' AND ROLLIN'! "Thanks Lundberg, you guys rock!" -- says a major refiner regarding our instant response to change of specs.

24/7 "Wow Lundberg, you guys are great, even putting our requested changes [custom retail price survey] in on weekends. Thanks!" -- says a major oil company pricing executive.

TRUTH SI, HYPE NO "I absolutely swear by your Letter... With all the hype that is flying around about oil prices it is so nice to read the truth about our industry and the associated market dynamics." -- says a marketer association executive.

HE REALLY SAID THAT “Your [custom street price] survey for us is smokin’ and strokin’! We’re very happy, keep it up.” -- says a major-branded metro jobber.

IT’S A BEAUTIFUL THING “The [custom street price] survey is going beautifully.” -- says a large marketer.

COMPLETE RETAIL PRICE SURVEY RESULTS SAME DAY AS SAMPLE CHANGES "Thanks Lundberg, that was quick! You even got a station we thought would not be open until next month." -- says a refiner.

NAILING LOCAL STATION POPULATION “Dead on accuracy. We are very satisfied with Lundberg census data.” -- says a large c-store chain.

ACCURATE, FAST “Your East Coast street price survey is going great.” -- says a major oil company.

FEEDBACK: WOW A large jobber says, "Wow, retail price survey changes made the same day of our request. Now that's customer service! Thanks for the quick turnaround!"

CUT TO THE CHASE "You guys really cut to the chase! I love The Letter. I read each new Letter as soon as it comes out." -- says a petroleum marketer. Lundberg Letter is a 24-issue study series in single in-depth subject format. Only an army could pull off what even one LL does; luckily, we have one.

PAIN KILLER A local manager of a large C-store chain says, "It's a huge pain to do our routes on Friday, especially when we're so busy it's hard to leave the store." Our street price surveys (your specs or ours; any time of any day, anywhere in the U.S.) can save you time and resources, and up your accuracy. No survey too big or too small.

PERFECT FIT - MARGIN HISTORY BY MARKET A refiner says, “Perfect, exactly what we are looking for. Thanks for the very quick turnaround.” Lundberg produces a wide variety of retail margin reports based on your specs (wholesale, freight etc.) for hundreds of cities, with abundant historical archives available for analysis. We tap our daily wholesale price by class of trade/fuel type, precise taxes (down to local variation), and retail price. All by brand or market average.

STATE MARKET SHARES "This is exactly what we needed." -- says a international marketer of light and heavy petroleum products, blending components.

TIMELY CUSTOM LOCAL STREET PRICE SURVEYS A large jobber tells us, "We couldn't be happier with Lundberg. You guys are much more responsive than [a competitor]."

RELIABLE SERVICE ON BIG TERRITORY JOBS A major refiner says, "Lundberg is always planning ahead to ensure smooth and accurate operations."

SITE VOLUME PROJECTION RIGHT ON "Your volume projection [for station re-model and re-brand] was right on!" -- says a multi-site retailer very satisfied with Lundberg's work. The volume projection studies use Lundberg market profile data, plug in local competition sales and pricing, accessibility, convenience store competition from C-store and non-C-store businesses, current and future real estate/traffic trends, brand value, intended retail pricing strategy, and more. About to break ground? Tap Lundberg.

LUNDBERG LETTER 5/04/07, Chevron No. 1 - VITAL SIGNS OF CALIFORNIA'S GASOLINE MARKET "All your readers here thought it was great, very interesting" -- says a pricing executive at a major oil company. With its single-subject format, interpretative text, and access to LSI statistics, Lundberg Letter is widely considered the most reliable journal of its kind. Need to keep up on current events in your field? Tap Lundberg.

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Tel:(805)383-2400  Email:lsi@lundbergsurvey.com  Fax:(805)383-2424